Myrtle Beach’s 24-Story Hotel: Worth the Stay?
Myrtle Beach continues to attract millions of visitors annually, and its skyline reflects the competitive hospitality landscape that defines modern coastal tourism. Among the prominent structures that define this beachfront destination is the iconic 24-story hotel that has become synonymous with the area’s upscale accommodations. Whether you’re planning a family vacation, romantic getaway, or business trip, understanding what this towering landmark offers can help you make an informed decision about your stay.
This comprehensive guide examines the 24-story hotel experience in Myrtle Beach, evaluating everything from room quality and amenities to pricing, location advantages, and whether the investment truly delivers value for your vacation budget. We’ll explore what sets this property apart from competitors, the experiences guests consistently praise, and potential drawbacks to consider before booking.
Location and Accessibility
Myrtle Beach’s 24-story hotel occupies a prime oceanfront position that offers unparalleled access to the beach and downtown attractions. The location places guests within walking distance of the famous Boardwalk and Promenade, featuring restaurants, shops, and entertainment venues. This strategic positioning eliminates the need for constant vehicle relocation, making it ideal for visitors prioritizing convenience.
The property sits centrally along the Grand Strand, providing easy access to major attractions including Brookgreen Gardens, Huntington Beach State Park, and numerous championship golf courses. Transportation to the area is straightforward via Highway 17, and the hotel offers both self-parking and valet services for guests arriving by vehicle. For those flying in, Myrtle Beach International Airport is approximately 20 minutes away, with rental car services and shuttle options readily available.
The oceanfront setting delivers the primary benefit of this location—direct beach access without crossing streets or navigating complex pathways. Early morning beachgoers appreciate the convenience, while sunset viewing from elevated floors becomes a memorable daily experience. The Boardwalk proximity means families can enjoy entertainment options within a five-minute walk, reducing logistics for parents managing multiple schedules.
Room Quality and Types
The 24-story hotel offers a diverse range of accommodations, from standard guest rooms to premium suites designed for various traveler needs. Standard oceanfront rooms typically feature king or double queen beds, with floor-to-ceiling windows maximizing the beach views that justify premium pricing. These spaces emphasize functionality while maintaining modern aesthetic standards consistent with upscale coastal hospitality.
Suite options elevate the experience significantly, offering separate living areas, enhanced bathroom amenities, and premium bedding that rivals luxury hotel suites nationwide. Some premium rooms feature in-room hot tubs, providing private relaxation spaces without visiting the main facilities. The higher floor rooms command premium rates but deliver unobstructed ocean vistas that many guests consider essential to their vacation experience.
Room maintenance appears consistent across guest reviews, with housekeeping standards meeting expectations for this property class. Climate control systems manage the humid coastal environment effectively, and window treatments allow guests to control light exposure during different times of day. Bedding quality receives frequent praise, suggesting the property invests in guest comfort during their most vulnerable hours of rest.
Technology integration includes modern flat-screen televisions, high-speed internet access, and mobile device charging stations throughout the room. The bathroom spaces feature rainfall showerheads and premium toiletries, elevating the daily routine beyond basic hotel standards. These details matter significantly during multi-day stays when guests spend considerable time in their accommodations.
Amenities and Facilities
The 24-story hotel distinguishes itself through extensive amenities that cater to diverse guest preferences. The property features multiple pools, including indoor pool facilities for inclement weather days, heated outdoor pools for year-round enjoyment, and dedicated children’s splash areas for families with young guests. Pool areas maintain cleanliness standards and employ adequate staffing to manage guest needs during peak occupancy periods.
Fitness facilities occupy dedicated space on the property, featuring comprehensive gym equipment that allows guests to maintain workout routines during vacation. The facility includes cardio machines, free weights, and strength training equipment, with extended hours accommodating early morning and late evening exercisers. Group fitness classes occasionally operate, though availability varies by season.
The spa and wellness center offers massage therapy, facials, and body treatments that appeal to guests seeking relaxation beyond beach activities. Professional therapists provide customized services, though advance booking becomes essential during peak vacation seasons when availability diminishes rapidly. These services represent premium pricing but deliver value for guests prioritizing stress relief during their getaway.
The property maintains business facilities for traveling professionals, including conference rooms, high-speed internet, and dedicated work spaces. This infrastructure makes the hotel suitable for extended stays beyond traditional vacation purposes, accommodating remote workers and business travelers who need reliable connectivity and professional meeting environments.
Dining Options
On-site dining at the 24-story hotel ranges from casual to upscale, eliminating the need to leave the property for meals. The primary restaurant offers breakfast buffets and à la carte options, with complimentary breakfast included in select room packages. This amenity significantly reduces daily vacation expenses, particularly for families with children requiring substantial morning meals.
The casual dining venue serves lunch and dinner in a relaxed atmosphere, featuring seafood specialties reflecting the coastal location. Menu variety accommodates dietary preferences, including vegetarian, gluten-free, and allergy-conscious options. Pricing aligns with resort standards, meaning meals cost more than off-property alternatives, but convenience factors justify the premium for guests preferring not to venture into town.
The rooftop bar and lounge capitalizes on the property’s height advantage, offering elevated views of the Atlantic Ocean and coastline. This venue specializes in craft cocktails and light appetizers, providing evening entertainment without requiring transportation. The ambiance appeals particularly to couples and groups seeking sophisticated social spaces beyond their rooms.
Room service operates during extended hours, allowing guests to dine privately in their accommodations. This option proves valuable for families managing young children’s schedules, business travelers working through meals, or guests simply preferring privacy during dining experiences. Service quality and food presentation generally meet expectations, though premium pricing applies to all room service offerings.
Pricing and Value
The 24-story hotel’s pricing structure reflects its premium oceanfront positioning and comprehensive amenities. Standard room rates fluctuate seasonally, with peak summer months commanding significantly higher prices than shoulder seasons. Off-season winter rates offer substantial savings for flexible travelers, though weather considerations may limit beach enjoyment during these periods.
Package deals occasionally include amenities like breakfast credits, spa discounts, or activity vouchers, effectively reducing per-night costs while increasing perceived value. Early booking discounts reward advance planners, sometimes offering 15-25% reductions compared to last-minute rates. Group bookings qualify for negotiated rates, making the property attractive for family reunions, wedding parties, or corporate retreats.
The all-inclusive nature of many packages—combining lodging, meals, and activities—simplifies vacation budgeting by eliminating daily spending decisions. This structured approach appeals to families and couples seeking predictability in vacation expenses. However, comparing package prices against booking rooms and activities separately remains essential, as bundled rates don’t universally provide savings.
Value assessment depends heavily on individual priorities. Guests emphasizing beach access, ocean views, and convenient amenities consistently report satisfaction justifying premium pricing. Budget-conscious travelers may find comparable accommodations at lower prices inland, though they sacrifice oceanfront convenience and views. The hotel’s value proposition strengthens during shoulder seasons when rates decline while amenities remain unchanged.
Guest Experience
Visitor reviews consistently highlight responsive staff, efficient check-in processes, and attentive customer service throughout stays. The front desk handles special requests promptly, concierge services provide local recommendations, and housekeeping maintains standards even during full occupancy periods. These operational strengths create positive experiences that encourage repeat visits and favorable word-of-mouth recommendations.
The oceanfront setting delivers the primary emotional benefit, with guests frequently mentioning the therapeutic value of ocean views and direct beach access. Morning walks along the shore, afternoon beach relaxation, and sunset observations from elevated floors create memorable experiences that transcend typical hotel stays. The natural environment surrounding the property fundamentally enhances guest satisfaction beyond built amenities.
Family-oriented guests appreciate the property’s infrastructure supporting children’s needs—multiple pools, kids’ clubs, and family dining options reduce parental stress during vacations. Couples seeking romantic experiences benefit from spa services, oceanview dining, and peaceful evening ambiance. Business travelers value reliable connectivity and professional meeting spaces that facilitate work requirements.
Potential drawbacks include occasional noise during peak occupancy, crowded pool areas during summer months, and premium pricing for ancillary services. Some guests report that the property prioritizes volume during peak seasons, potentially affecting personalized service quality. Weather-dependent activities mean rainy periods limit beach engagement, though indoor facilities partially mitigate this concern.
Booking Tips
Strategic booking approaches significantly impact the value received from stays at Myrtle Beach’s 24-story hotel. Traveling during shoulder seasons—late April through May or September through October—offers moderate pricing with favorable weather conditions. These periods balance cost considerations against experience quality better than peak summer rates or winter weather limitations.
Loyalty program membership often provides room upgrades, extended checkout times, and amenity credits that enhance value without increasing base rates. Repeat visitors should activate these programs before booking, as benefits accumulate across multiple stays. Credit card partnerships sometimes offer additional discounts or points acceleration for hotel stays, effectively reducing costs through alternative loyalty mechanisms.
Flexible dates enable booking around price fluctuations that occur weekly and even daily. Mid-week stays typically cost less than weekends, allowing savings of 20-30% for guests without rigid schedule constraints. Avoiding major holidays and school breaks reduces competition for inventory, further improving rate negotiations.
Package deals bundling meals or activities sometimes represent better value than separate bookings, though careful comparison remains essential. Some packages lock in rates regardless of market fluctuations, providing protection against price increases for advance planners. Direct property communication occasionally reveals promotional offers unavailable through third-party booking platforms.
Travel insurance provides valuable protection for high-cost bookings, particularly during uncertain travel periods or when substantial deposits are required. This safeguard becomes increasingly important for premium room categories where cancellation costs escalate significantly.
FAQ
Does the Myrtle Beach 24-story hotel include breakfast?
Breakfast inclusion depends on your specific room package. Standard room rates typically don’t include breakfast, but premium packages and certain promotional offers incorporate complimentary breakfast service. Always verify breakfast inclusion before booking, as this amenity significantly impacts daily vacation budgets.
What’s the best time to visit for value?
Shoulder seasons—late spring and early fall—provide optimal value combining moderate pricing with favorable weather. Winter offers the lowest rates but features cooler temperatures and potential rainfall. Peak summer delivers ideal beach weather but commands premium pricing and experiences crowded facilities.
Are oceanfront rooms worth the premium?
Oceanfront rooms justify premium pricing for guests prioritizing views and direct beach access. If you spend minimal time in your room, standard accommodations may provide adequate value. Conversely, guests emphasizing relaxation and views consistently report oceanfront rooms enhanced their overall experience.
Does the hotel accommodate pets?
Pet policies vary by specific property management, so direct contact with the hotel is necessary for current information. Some properties offer designated pet-friendly rooms with additional fees, while others maintain strict no-pet policies. Verifying this requirement during booking prevents disappointment upon arrival.
What’s included in on-site amenities?
Standard room rates include access to pools, fitness facilities, and beach areas. Premium services like spa treatments, room service, and dining at specialty restaurants incur additional charges. Package deals may bundle certain amenities, reducing per-service costs compared to à la carte purchases.
How far is the hotel from downtown attractions?
The oceanfront location places the property within walking distance of the Boardwalk and Promenade, featuring numerous restaurants and shops. Downtown Myrtle Beach attractions are accessible via short vehicle rides, typically 5-15 minutes depending on specific destinations. The central location minimizes transportation time for exploring the area.
